ꯃꯄꯨꯡ ꯐꯥꯅꯥ ꯑꯣꯇꯣꯃꯦꯇꯤꯛ ꯊꯥꯔꯃꯣꯐꯣꯔꯃꯤꯡ ꯃꯥꯔꯀꯦꯠ ꯔꯤꯁꯔꯆ ꯑꯁꯤ ꯑꯆꯨꯝꯕꯥ ꯑꯃꯁꯨꯡ ꯃꯃꯜ ꯌꯥꯝꯂꯕꯥ ꯏꯅꯐꯣꯔꯃꯦꯁꯅꯁꯤꯡ ꯊꯤꯖꯤꯟꯅꯕꯥ ꯅꯤꯡꯊꯤꯅꯥ ꯍꯣꯠꯅꯔꯤꯕꯥ ꯏꯟꯇꯤꯂꯤꯖꯦꯟꯁ ꯔꯤꯄꯣꯔꯠ ꯑꯃꯅꯤ꯫ ꯌꯦꯡꯁꯤꯅꯈꯤꯕꯥ ꯗꯦꯇꯥ ꯑꯁꯤ ꯑꯅꯤꯃꯛ, ꯍꯧꯖꯤꯛ ꯂꯩꯔꯤꯕꯥ ꯃꯀꯣꯛ ꯊꯣꯡꯕꯥ ꯄ꯭ꯂꯦꯌꯔꯁꯤꯡ ꯑꯃꯁꯨꯡ ꯂꯥꯛꯀꯗꯧꯔꯤꯕꯥ ꯀꯝꯄꯤꯇꯤꯇꯔꯁꯤꯡ ꯑꯁꯤ ꯌꯦꯡꯂꯒꯥ ꯇꯧꯕꯅꯤ꯫ ꯃꯔꯨꯑꯣꯏꯕꯥ ꯊꯧꯗꯥꯡ ꯂꯧꯔꯤꯕꯥ ꯃꯤꯑꯣꯏꯁꯤꯡ ꯑꯃꯁꯨꯡ ꯑꯅꯧꯕꯥ ꯀꯩꯊꯦꯂꯗꯥ ꯆꯪꯁꯤꯜꯂꯤꯕꯥ ꯏꯟꯗꯁ꯭ꯠꯔꯤꯁꯤꯡꯒꯤ ꯕꯤꯖꯤꯅꯦꯁ ꯁ꯭ꯠꯔꯦꯇꯦꯖꯤꯁꯤꯡ ꯑꯀꯨꯞꯄꯥ ꯃꯔꯣꯂꯗꯥ ꯊꯤꯖꯤꯜꯂꯤ꯫ ꯌꯥꯝꯅꯥ ꯐꯖꯅꯥ ꯁꯟꯗꯣꯛꯅꯥ ꯇꯥꯀꯄꯥ SWOT ꯑꯦꯅꯥꯂꯥꯏꯁꯤꯁ, ꯔꯦꯚꯤꯟꯌꯨ ꯁꯦꯌꯔ ꯑꯃꯁꯨꯡ ꯀꯟꯇꯦꯛꯇ ꯏꯅꯐꯣꯔꯃꯦꯁꯟ ꯑꯁꯤ ꯔꯤꯄꯣꯔꯠ ꯑꯦꯅꯥꯂꯥꯏꯁꯤꯁ ꯑꯁꯤꯗꯥ ꯁꯦꯌꯔ ꯇꯧꯔꯤ꯫
ꯗꯤ ꯊꯔꯃꯣꯐꯣꯔꯃꯤꯡ ꯃꯦꯁꯤꯟ꯫ ꯑꯁꯤ ꯊꯔꯃꯣꯞꯂꯥꯁ꯭ꯇꯤꯛ ꯁꯤꯠꯒꯨꯝꯕꯥ ꯄꯦꯀꯦꯖꯤꯡ ꯃꯦꯇꯔꯤꯑꯦꯜ ꯑꯃꯥ ꯍꯤꯇꯤꯡ ꯀꯟꯗꯤꯁꯅꯁꯤꯡꯗꯥ ꯗꯤꯞ-ꯗ꯭ꯔꯣ ꯇꯧꯗꯨꯅꯥ ꯄꯦꯀꯦꯖꯤꯡ ꯀꯟꯇꯦꯅꯔ ꯑꯃꯥ ꯁꯦꯝꯅꯕꯥ ꯑꯃꯁꯨꯡ ꯃꯗꯨꯒꯤ ꯃꯇꯨꯡꯗꯥ ꯃꯗꯨ ꯃꯄꯨꯡ ꯐꯥꯅꯥ ꯑꯃꯁꯨꯡ ꯁꯤꯜ ꯇꯧꯅꯕꯥ ꯃꯦꯁꯤꯟ ꯑꯃꯅꯤ꯫ ꯐꯥꯏꯜ ꯇꯧꯕꯥ, ꯄꯦꯀꯦꯖꯤꯡ ꯇꯧꯕꯥ, ꯁꯤꯂꯤꯡ, ꯀꯠꯄꯥ, ꯇ꯭ꯔꯤꯝ ꯇꯧꯕꯒꯤ ꯈꯣꯡꯊꯥꯡꯁꯤꯡ ꯑꯁꯤ ꯊꯔꯃꯣꯐꯣꯔꯃꯤꯡ ꯄꯦꯀꯦꯖꯤꯡ ꯃꯦꯁꯤꯟꯗꯥ ꯇꯣꯉꯥꯟꯅꯥ ꯄꯥꯡꯊꯣꯀꯄꯥ ꯌꯥꯏ꯫
ꯅꯣꯠ – ꯍꯦꯟꯅꯥ ꯑꯆꯨꯝꯕꯥ ꯃꯥꯔꯀꯦꯠ ꯐꯣꯔꯀꯥꯁ꯭ꯠ ꯄꯤꯅꯕꯒꯤꯗꯃꯛ, ꯀꯣꯕꯤꯗ-꯱꯹ꯒꯤ ꯏꯝꯄꯦꯛꯇ ꯑꯗꯨ ꯌꯦꯡꯁꯤꯟꯗꯨꯅꯥ ꯗꯦꯂꯤꯕꯔꯤꯒꯤ ꯃꯃꯥꯡꯗꯥ ꯑꯩꯈꯣꯌꯒꯤ ꯔꯤꯄꯣꯔꯠ ꯄꯨꯝꯅꯃꯛ ꯑꯄꯗꯦꯠ ꯇꯧꯒꯅꯤ꯫
ꯀꯩꯊꯦꯂꯒꯤ ꯒ꯭ꯔꯣꯊ ꯇ꯭ꯔꯦꯖꯦꯛꯇꯔꯤꯒꯤ ꯗꯥꯌꯠꯕ ꯑꯁꯤ ꯇꯣꯉꯥꯟ ꯇꯣꯉꯥꯅꯕꯥ ꯃꯔꯃꯁꯤꯡꯅꯥ ꯂꯧꯏ, ꯃꯈꯣꯌꯁꯤꯡ ꯑꯁꯤ ꯔꯤꯄꯣꯔꯠ ꯑꯁꯤꯗꯥ ꯁꯥꯡꯅꯥ ꯊꯤꯖꯤꯜꯂꯤ꯫ ꯃꯁꯤꯒꯤ ꯃꯊꯛꯇꯥ, ꯔꯤꯄꯣꯔꯠ ꯑꯁꯤꯅꯥ ꯃꯥꯂꯦꯃꯒꯤ ꯐꯨꯜ ꯑꯣꯇꯣꯃꯦꯇꯤꯛ ꯊꯥꯔꯃꯣꯐꯣꯔꯃꯤꯡꯒꯤ ꯀꯩꯊꯦꯂꯗꯥ ꯈꯨꯗꯣꯡꯊꯤꯕꯥ ꯊꯣꯀꯍꯜꯂꯤꯕꯥ ꯑꯊꯤꯡꯕꯁꯤꯡꯒꯤ ꯂꯤꯁ꯭ꯠ ꯑꯃꯥ ꯄꯤꯔꯤ꯫ ꯃꯁꯤꯅꯥ ꯁꯞꯂꯥꯏꯌꯔꯁꯤꯡ ꯑꯃꯁꯨꯡ ꯀ꯭ꯔꯦꯇꯥꯁꯤꯡꯒꯤ ꯋꯥꯔꯣꯏꯁꯤꯟ ꯄꯨꯔꯀꯄꯒꯤ ꯁꯛꯇꯤ , ꯑꯅꯧꯕꯥ ꯑꯦꯟꯠꯔꯥꯟꯁ ꯑꯃꯁꯨꯡ ꯄ꯭ꯔꯗꯛꯇ ꯁꯕ꯭ꯁ꯭ꯇꯤꯆ꯭ꯌꯨꯠꯁꯤꯡꯗꯒꯤ ꯂꯥꯀꯄꯥ ꯆꯩꯊꯦꯡ, ꯑꯃꯁꯨꯡ ꯀꯩꯊꯦꯂꯗꯥ ꯂꯩꯔꯤꯕꯥ ꯀꯝꯄꯤꯇꯤꯁꯅꯒꯤ ꯆꯥꯡ ꯑꯁꯤꯁꯨ ꯌꯦꯡꯁꯤꯜꯂꯤ꯫ ꯈ꯭ꯕꯥꯏꯗꯒꯤ ꯅꯧꯕꯥ ꯁꯔꯀꯥꯔꯒꯤ ꯒꯥꯏꯗꯂꯥꯏꯅꯁꯤꯡꯒꯤ ꯏꯅꯐ꯭ꯂꯨꯑꯦꯟꯁꯁꯨ ꯔꯤꯄꯣꯔꯠ ꯑꯁꯤꯗꯥ ꯑꯀꯨꯞꯄꯥ ꯃꯔꯣꯂꯗꯥ ꯑꯦꯅꯥꯂꯥꯏꯖ ꯇꯧꯔꯤ꯫ ꯃꯁꯤꯅꯥ ꯐꯣꯔꯀꯥꯁ꯭ꯇꯀꯤ ꯃꯇꯃꯁꯤꯡꯒꯤ ꯃꯔꯛꯇꯥ ꯐꯨꯜ ꯑꯣꯇꯣꯃꯦꯇꯤꯛ ꯊꯥꯔꯃꯣꯐꯣꯔꯃꯤꯡ ꯃꯥꯔꯀꯦꯠꯀꯤ ꯇ꯭ꯔꯦꯖꯦꯛꯇꯔꯤ ꯑꯗꯨ ꯊꯤꯖꯤꯜꯂꯤ꯫
ꯒ꯭ꯂꯣꯕꯦꯜ ꯐꯨꯜ ꯑꯣꯇꯣꯃꯦꯇꯤꯛ ꯊꯥꯔꯃꯣꯐꯣꯔꯃꯤꯡ ꯃꯥꯔꯀꯦꯠ ꯔꯤꯄꯣꯔꯠ ꯲꯰꯲꯱ꯗꯥ ꯌꯥꯑꯣꯔꯤꯕꯥ ꯂꯃꯗꯃꯁꯤꯡ: • ꯃꯤꯗꯜ ꯏꯁ꯭ꯠ ꯑꯃꯁꯨꯡ ꯑꯐ꯭ꯔꯤꯀꯥ (ꯖꯤ.ꯁꯤ.ꯁꯤ. ꯂꯩꯕꯥꯀꯁꯤꯡ ꯑꯃꯁꯨꯡ ꯏꯖꯤꯞꯇ) • ꯅꯣꯔꯊ ꯑꯃꯦꯔꯤꯀꯥ (ꯌꯨꯅꯥꯏꯇꯦꯗ ꯁ꯭ꯇꯦꯇꯁ, ꯃꯦꯛꯁꯤꯀꯣ, ꯑꯃꯁꯨꯡ ꯀꯅꯥꯗꯥ) • ꯈꯥ-ꯅꯣꯡꯄꯣꯛ ꯑꯥꯃꯦꯔꯤꯀꯥ (ꯕ꯭ꯔꯥꯖꯤꯜ ꯑꯁꯤꯅꯆꯤꯡꯕꯥ) • ꯌꯨꯔꯣꯞ (ꯇꯨꯔꯀꯤ, ꯖꯔꯃꯅꯤ, ꯔꯨꯁꯤꯌꯥ ꯌꯨ.ꯀꯦ., ꯏꯇꯥꯂꯤ, ꯐ꯭ꯔꯥꯟꯁ, ꯑꯁꯤꯅꯆꯤꯡꯕꯥ) • ꯑꯦꯁꯤꯌꯥ-ꯄꯦꯁꯤꯐꯤꯛ (ꯚꯤꯌꯦꯠꯅꯥꯝ, ꯆꯥꯏꯅꯥ, ꯃꯂꯦꯁꯤꯌꯥ, ꯊꯥꯏꯂꯦꯟꯗ, ꯐꯤꯂꯤꯄꯤꯟꯁ, ꯀꯣꯔꯤꯌꯥ, ꯚꯥꯔꯠ, ꯏꯟꯗꯣꯅꯦꯁꯤꯌꯥ, ꯑꯃꯁꯨꯡ ꯑꯣꯁ꯭ꯠꯔꯦꯂꯤꯌꯥ)
ꯒ꯭ꯂꯣꯕꯦꯂꯒꯤ ꯃꯃꯂꯒꯤ ꯑꯦꯅꯥꯂꯥꯏꯁꯤꯁ꯫ ꯃꯄꯨꯡ ꯐꯥꯅꯥ ꯑꯣꯇꯣꯃꯦꯇꯤꯛ ꯊꯥꯔꯃꯣꯐꯣꯔꯃꯤꯡ ꯇꯧꯕꯥ꯫ ꯃꯦꯟꯌꯨꯐꯦꯀꯆꯔꯤꯡꯒꯤ ꯆꯥꯗꯤꯡ, ꯂꯦꯕꯔ ꯀꯣꯁ꯭ꯠ, ꯑꯃꯁꯨꯡ ꯔꯣ ꯃꯦꯇꯔꯤꯌꯦꯂꯁꯤꯡ ꯑꯃꯁꯨꯡ ꯃꯈꯣꯌꯒꯤ ꯃꯥꯔꯀꯦꯠ ꯀꯟꯁꯦꯟꯠꯔꯦꯁꯟ ꯔꯦꯠ, ꯁꯞꯂꯥꯏꯌꯔꯁꯤꯡ, ꯑꯃꯁꯨꯡ ꯃꯃꯂꯒꯤ ꯇ꯭ꯔꯦꯟꯗ ꯑꯁꯤ ꯌꯦꯡꯂꯒꯥ ꯃꯥꯔꯀꯦꯠ ꯑꯁꯤ ꯄꯥꯡꯊꯣꯀꯈ꯭ꯔꯦ꯫ ꯁꯞꯂꯥꯏ ꯆꯦꯟ, ꯗꯥꯎꯅꯁ꯭ꯠꯔꯤꯝ ꯕꯥꯏꯌꯔꯁꯤꯡ, ꯑꯃꯁꯨꯡ ꯁꯣꯔꯁꯤꯡ ꯁ꯭ꯠꯔꯦꯇꯦꯖꯤꯒꯨꯝꯕꯥ ꯑꯇꯣꯞꯄꯥ ꯐꯦꯛꯇꯔꯁꯤꯡ ꯑꯁꯤ ꯀꯩꯊꯦꯂꯒꯤ ꯃꯇꯥꯡꯗꯥ ꯃꯄꯨꯡ ꯐꯥꯕꯥ ꯑꯃꯁꯨꯡ ꯀꯨꯞꯅꯥ ꯌꯦꯡꯁꯤꯅꯕꯥ ꯉꯝꯅꯕꯥ ꯑꯦꯁꯦꯁ ꯇꯧꯈ꯭ꯔꯦ꯫ ꯔꯤꯄꯣꯔꯠ ꯑꯁꯤ ꯌꯣꯜꯂꯤꯕꯁꯤꯡꯅꯥ ꯇꯥꯔꯒꯦꯠ ꯀ꯭ꯂꯥꯏꯟꯇ, ꯕ꯭ꯔꯥꯟꯗ ꯁ꯭ꯠꯔꯦꯇꯦꯖꯤ, ꯑꯃꯁꯨꯡ ꯄ꯭ꯔꯥꯏꯁ ꯁ꯭ꯠꯔꯦꯇꯦꯖꯤꯒꯨꯝꯕꯥ ꯐꯦꯛꯇꯔꯁꯤꯡ ꯌꯦꯡꯂꯒꯥ ꯃꯥꯔꯀꯦꯠ ꯄꯣꯖꯤꯁꯅꯒꯤ ꯃꯇꯥꯡꯗꯥ ꯁ꯭ꯇꯗꯤ ꯑꯃꯁꯨ ꯑꯦꯛꯁꯄꯣꯖ ꯇꯧꯒꯅꯤ꯫
ꯃꯥꯔꯀꯦꯠ ꯄꯦꯅꯦꯠꯔꯦꯁꯟ: ꯃꯄꯨꯡ ꯐꯥꯅꯥ ꯑꯣꯇꯣꯃꯦꯇꯤꯛ ꯊꯥꯔꯃꯣꯐꯣꯔꯃꯤꯡ ꯃꯥꯔꯀꯦꯠꯇꯥ ꯃꯀꯣꯛ ꯊꯣꯡꯕꯥ ꯄ꯭ꯂꯦꯌꯔꯁꯤꯡꯒꯤ ꯄ꯭ꯔꯗꯛꯇ ꯄꯣꯔꯇꯐꯣꯂꯤꯑꯣꯁꯤꯡꯒꯤ ꯃꯇꯥꯡꯗꯥ ꯑꯄꯨꯅꯕꯥ ꯏꯅꯐꯣꯔꯃꯦꯁꯟ꯫
ꯄꯣꯠꯊꯣꯛ ꯁꯦꯃꯒꯠꯄꯥ/ꯏꯅꯣꯕꯦꯁꯟ: ꯂꯥꯛꯀꯗꯧꯔꯤꯕꯥ ꯇꯦꯛꯅꯣꯂꯣꯖꯤꯁꯤꯡ, ꯑꯥꯔ.ꯑꯦꯟꯗ.ꯗꯤ.ꯒꯤ ꯊꯕꯛ ꯊꯧꯔꯃꯁꯤꯡ, ꯑꯃꯁꯨꯡ ꯀꯩꯊꯦꯂꯗꯥ ꯄꯣꯠꯊꯣꯛ ꯍꯧꯗꯣꯀꯄꯒꯤ ꯃꯇꯥꯡꯗꯥ ꯑꯀꯨꯞꯄꯥ ꯋꯥꯈꯜꯂꯣꯅꯁꯤꯡ꯫
ꯀꯝꯄꯤꯇꯤꯇꯤꯕ ꯑꯦꯁꯦꯁꯃꯦꯟꯇ: ꯀꯩꯊꯦꯂꯗꯥ ꯃꯥꯡꯖꯤꯜ ꯊꯥꯔꯤꯕꯥ ꯄ꯭ꯂꯦꯌꯔꯁꯤꯡꯒꯤ ꯃꯥꯔꯀꯦꯠ ꯁ꯭ꯠꯔꯦꯇꯦꯖꯤꯁꯤꯡ, ꯖꯤꯑꯣꯒ꯭ꯔꯥꯐꯤꯛ ꯑꯃꯁꯨꯡ ꯕꯤꯖꯤꯅꯦꯁ ꯁꯦꯒꯃꯦꯟꯇꯁꯤꯡꯒꯤ ꯅꯤꯡꯊꯤꯅꯥ ꯑꯦꯁꯦꯁꯃꯦꯟꯇ ꯇꯧꯕꯥ꯫
ꯃꯥꯔꯀꯦꯠ ꯗꯤꯚꯦꯂꯄꯃꯦꯟꯇ: ꯏꯃꯔꯖꯤꯡ ꯃꯥꯔꯀꯦꯠꯁꯤꯡꯒꯤ ꯃꯇꯥꯡꯗꯥ ꯃꯄꯨꯡꯐꯥꯕꯥ ꯏꯅꯐꯣꯔꯃꯦꯁꯟ꯫ ꯔꯤꯄꯣꯔꯠ ꯑꯁꯤꯅꯥ ꯖꯤꯑꯣꯒ꯭ꯔꯥꯐꯤꯁꯤꯡꯒꯤ ꯃꯅꯨꯡꯗꯥ ꯇꯣꯉꯥꯟ ꯇꯣꯉꯥꯅꯕꯥ ꯁꯦꯒꯃꯦꯟꯇꯁꯤꯡꯒꯤ ꯀꯩꯊꯦꯜ ꯑꯁꯤ ꯑꯦꯅꯥꯂꯥꯏꯖ ꯇꯧꯔꯤ꯫
ꯃꯥꯔꯀꯦꯠ ꯗꯥꯏꯕꯔꯁꯤꯐꯤꯀꯦꯁꯟ: ꯑꯅꯧꯕꯥ ꯄꯣꯠꯊꯣꯀꯁꯤꯡ, ꯇꯦꯞ ꯇꯧꯗꯕꯥ ꯖꯤꯑꯣꯒ꯭ꯔꯥꯐꯤꯁꯤꯡ, ꯍꯟꯗꯛꯀꯤ ꯗꯤꯕꯦꯂꯄꯃꯦꯟꯇꯁꯤꯡ, ꯑꯃꯁꯨꯡ ꯃꯄꯨꯡ ꯐꯥꯅꯥ ꯑꯣꯇꯣꯃꯦꯇꯤꯛ ꯊꯥꯔꯃꯣꯐꯣꯔꯃꯤꯡ ꯃꯥꯔꯀꯦꯠꯇꯥ ꯁꯦꯜ ꯊꯥꯗꯕꯒꯤ ꯃꯇꯥꯡꯗꯥ ꯃꯄꯨꯡ ꯐꯥꯕꯥ ꯏꯅꯐꯣꯔꯃꯦꯁꯟ꯫
ꯄꯣꯁ꯭ꯇꯀꯤ ꯃꯇꯝ: ꯃꯥꯔꯆ-꯲꯶-꯲꯰꯲꯱꯫